MARKETING

Marketing · Research · Strategy — Jeddah / Orlando

YOUSEF ALHAMORI

A bilingual marketing graduate who turns complex consumer data into brand narratives — service blueprints, survey research, and analytics that drive acquisition and retention.

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Open to on-site & hybrid roles ↓ scroll

Service Design ✦ Marketing Research ✦ Consumer Behavior ✦ Tableau ✦ Survey Design ✦ Pricing Strategy ✦ SEO ✦ Branding ✦

01 — About

Creative instinct,
backed by hard numbers.

I'm a bilingual Marketing graduate from the University of Central Florida with a passion for storytelling through data. From designing brand identities and social content to modeling subscription revenue and running survey studies, I've learned to manage the full marketing funnel.

I specialize in taking complex consumer data and turning it into a compelling brand narrative — the creative and the quantitative.

Projects

Surveyed

Sales growth

Certifications

02 — Experience

Where I've built things

A short career of high-pressure, hands-on roles across marketing, sales, and operations.

Sep 2024 — Dec 2024

Marketing & Operations Associate

Detailing For You · Orlando, FL

▸ Ran market research & competitive analysis to build a profit-optimized pricing strategy.
▸ Developed a subscription plan that boosted revenue predictability and retention.
▸ Designed promotional flyers & business cards, lifting local brand awareness.
▸ Executed a low-cost market-penetration strategy and streamlined service workflows.

Mar 2023 — Jan 2024

Kitchen Specialist & Team Member

Chick-fil-A · Orlando, FL

▸ Prepared orders for ~200 orders & 100 customers per hour with high accuracy.
▸ Acted as second-in-command in the kitchen, covering stations and supporting leaders.
▸ Raised productivity through constant mindfulness of the work-to-busyness ratio.

Sep 2023 — Dec 2023

Seller

Water Network Solution · Jeddah, SA

▸ Doubled profits and sales through strategic planning and targeted marketing.
▸ Exceeded equipment-sales targets with strong product knowledge and rapport.
▸ Optimized product placement and managed inventory & bank reconciliation.

2021 — 2025

Education

Marketing & Business Administration

▸ University of Central Florida — B.S. Business Administration, Marketing (2024–2025).
▸ Valencia College — Associate of Arts (2021–2023).

03 — Featured Work

Selected
Projects

Three flagship marketing projects — service design, digital strategy, and quantitative research. Keep scrolling to move sideways →

01Nov – Dec 2025 · Service Design

Secret Getaway Co.

An end-to-end business model & service blueprint for a curated mystery-travel startup — removing the stress of planning while preserving the thrill of the reveal.

▸ Engineered three service tiers from budget getaway to concierge world tour.
▸ Segmented personas — Lone Voyagers, Perfect Pairs & Thrill Seekers.
▸ Mapped a full service blueprint from browsing to the "big reveal".
▸ Demand-based pricing with anchoring; 90%+ satisfaction & 1-hr response targets.

Service Blueprinting Pricing Strategy Personas

02Digital Marketing Strategy

Coliseum of Comics

A full social-media & digital marketing strategy for Florida's top comic-book chain — built on a researched buyer persona and an organic-plus-paid funnel.

▸ Developed the "Jordan" buyer persona from demographic & behavioral research.
▸ Designed organic + paid campaigns across Instagram & TikTok.
▸ Compared AI-generated vs. human-revised personalized email campaigns.
▸ Built an awareness → convert → retain marketing funnel with budget split.

Social Strategy Buyer Persona Email Marketing

03Jun – Aug 2025 · UCF Research

Peko-Peko

A marketing-research study for a local croffle startup — surveying 150 consumers to measure brand awareness and product perception, backed by real statistical testing.

▸ Designed & distributed a targeted survey to 150+ consumers.
▸ Analyzed structured & open-ended responses (gender, age, frequency).
▸ Ran hypothesis & correlation testing on likelihood-to-purchase.
▸ Delivered actionable brand-awareness & positioning recommendations.

Survey Design Statistical Analysis Data Viz

More work

Research & analytics

Conjoint · Sawtooth

PlayStation Nomad

A conjoint-analysis survey study modeling how price, GPU power, storage & screen quality drive preference for a portable console concept — with utility scores, sensitivity analysis & market simulation.

View 3 slides ↗

Customer Journey

NeedResearchBuyUseEval

Jan – May 2025 · UCF

Colgate — Consumer Behavior Audit

Primary research into Colgate buyers: built a full customer-journey map and evaluated segmentation, pricing, and promotion strategy across each decision stage.

Consumer Behavior Segmentation

Performance Storyboard

SalesAd SpendR&DProfit

Jan – May 2025 · Tableau

Company Performance Storyboard

An interactive Tableau storyboard visualizing 10+ years of company data — surfacing trends in sales, advertising, R&D and profitability across competing industries.

Tableau Visualization

Certifications

Marketing on Instagram Business Specialist Technical Certificate Product Management: Launching Your Product Marketing Foundations Building an Integrated Online Marketing Plan

04 — Contact

Let's tell a
better story.

Seeking a role that merges creative instinct with an analytical mindset. Open to on-site & hybrid opportunities.

yalhamori@gmail.com